We live in a time where people are very aware that advertising is all around them, focused on getting them to spend their cash. 

Purchasing or selling a home is a big deal, and a lot of money can be on the line. You need potential clients to trust your business, and testimonials are there to build that trust.

Here are three big reasons why testimonials matter for your real estate business.

  1. It’s Useful Feedback for You
    Even before you publish testimonials on your social media or on your website, you take valuable lessons from simply reading what your clients have to say.

    When you ask for publishable reviews, encourage respondents to get as detailed as possible: what stood out to them about working with you? What worries were addressed? What problems were solved?

    Don’t be afraid to ask clients to elaborate on any issues or shortcomings as well. Even if you don’t use negative feedback in an otherwise glowing testimonial for your publicity, it gives you valuable information about what your clients need.

    Gathering reviews and testimonials is about client feedback. You want to make sure that your business is doing everything it can to satisfy clients so that they’ll be happy to leave you positive feedback.

    Remember that: this is all about what your business is doing. It’s not about grilling old clients for easy marketing.
  2. Testimonials Build Trust With New Clients
    If you work in real estate you need to work face-to-face with clients, and you need to understand local communities and neighborhoods. People talk with one another, they try to find reliable local business and services.

    When potential clients look up a business in their area, they want to make sure it’s worth the investment. The flashiest, sleekest website design won’t save you if you’ve got a ton of 1-star and 2-star reviews on your Facebook page. In fact, those negative reviews suggest that all that effort you put into your website is just there to scam people!

    87% of consumers check online reviews to evaluate working with businesses. That’s a huge number! You can’t afford to lose almost 9 out of 10 leads due to bad reviews.

    Luckily, satisfied clients are likely to provide a positive review—if you ask them to. 70% of consumers will leave reviews when asked. That’s an incentive to offer the best services possible while providing a rich resource of trustworthy testimonials.
  3. Testimonials and Reviews Expand Your Outreach
    Effective testimonials not only build trust, they show that you know how to handle specific problems and needs. This means that the right testimonials can help you branch out into new markets and highlight your specialities.

    What’s more, positive reviews on Facebook, Google My Business, and Zillow can help your business show up on more search engines. That’s right! In addition to building trust, positive feedback can help you reach entirely new audiences.

From providing important feedback to building trust, and building your outreach, testimonials are a vital resource for real estate professionals.

When examining your reviews and testimonials, it’s important to make sure that you’re fulfilling all the most important qualities of a successful real estate agent. Not sure what to look for? Check out our blog post on the 5 Qualities of A Successful Real Estate Agent.