We live in a time where people are very aware that advertising is all around them, focused on getting them to spend their cash.
Purchasing or selling a home is a big deal, and a lot of money can be on the line. You need potential clients to trust your business, and testimonials are there to […]
Staging is all about impressing buyers and showing off the unique assets of a home. Research conducted by the National Association of Realtors® found that 82% of buyers’ agents said staging made it easier for a buyer to visualize living in the property; those numbers are no joke—effective staging speaks to buyers!
While homeowners are usually […]
Homeowners want to make the most value on their properties when they put them on the market, but finding the right home improvements to increase value can be difficult. There are tons of possible home amenities on the market that promise to improve value while being costly, impractical, and only passing fads. Here are […]
It can be tempting to just skip preparations and get on the market fast, especially when homes are selling like hotcakes (like they are here in Idaho). While it is good to take advantage of favorable circumstances, it is still important for agents and buyers to communicate with one another and properly get the […]
Home inspections can be a point of tension for all parties involved. The buyer wants to buy, the seller wants to sell, so what’s the big deal about having the home inspected? The truth of the matter is that clarity about an undisclosed (or simply unknown) problem ahead of time is always better than learning […]
When you show properties to potential buyers, you’re becoming a one-person theater company: you need to be a producer, director, stage manager, and even a little bit of an actor.
Home buyers aren’t usually interested in avant-garde, empty-stage productions, so you need to know every bit of your stage and have every furnishing in place.
Staging—the art […]
The law is a complicated thing, and the difference between a proper and improper understanding of the law can have huge consequences for your business and your client.
Depending on your specialties, the properties you manage or sell, and your regional location, there are many different city, state, and federal laws you will have to know. […]
It’s no secret that COVID-19 caused some drastic changes to the way we live in the US, but one of the more subtle changes has been the way we view our own homes. With significant shifts in the labor market, limits on available childcare, and an increased emphasis on uncrowded locales, buyers are looking for […]
Being a real estate agent is almost like being a marketer, salesman, manager, and communications expert, all at the same time! Marketing is one of the most important roles that you need to fill as a successful real estate agent: not only do you need to market your business to secure leads, but you need […]
As a real estate agent, you will have to participate in regular coursework to maintain your license. Whether this is your first year working as an agent or if you’ve been on the market for decades, finding affordable, reliable, and informational courses for your Continuing Education will be essential to your business.
Luckily, you can now […]