Why Do Testimonials Matter?

We live in a time where people are very aware that advertising is all around them, focused on getting them to spend their cash. 

Purchasing or selling a home is a big deal, and a lot of money can be on the line. You need potential clients to trust your business, and testimonials are there to […]

Staging the Perfect Home

Staging is all about impressing buyers and showing off the unique assets of a home. Research conducted by the National Association of Realtors® found that 82% of buyers’ agents said staging made it easier for a buyer to visualize living in the property; those numbers are no joke—effective staging speaks to buyers!

While homeowners are usually […]

10 Best Home Improvements to Recommend

Homeowners want to make the most value on their properties when they put them on the market, but finding the right home improvements to increase value can be difficult. There are tons of possible home amenities on the market that promise to improve value while being costly, impractical, and only passing fads. Here are […]

Get Your House Ready to Sell

It can be tempting to just skip preparations and get on the market fast, especially when homes are selling like hotcakes (like they are here in Idaho). While it is good to take advantage of favorable circumstances, it is still important for agents and buyers to communicate with one another and properly get the […]

Get Ready! — Informing Clients About Home Inspections

Home inspections can be a point of tension for all parties involved. The buyer wants to buy, the seller wants to sell, so what’s the big deal about having the home inspected? The truth of the matter is that clarity about an undisclosed (or simply unknown) problem ahead of time is always better than learning […]

Your Path to Success

Beginning a new chapter is always daunting and acquiring your real estate license to start your career is no exception.

It requires forethought, planning, and a whole lot of entrepreneurial initiative. Real estate is a market with risks, but also great rewards.

Here is a guide to planning your Continuing Education (CE) journey towards getting your real […]

10 Essential Reads for Working in Real Estate

“Knowledge is power”—it’s a cliché, but it’s true! As a real estate agent, books are one of the most useful resources for expanding your knowledge and learning how to master your trade, all by learning from other specialists in the field.

The best books on real estate should:

1) inspire you and reveal the best aspects of […]

7 Strategies to Grow Your Real Estate Business This Year

Hard to believe we’re almost three whole months into 2021, isn’t it? It felt like December was just a few weeks ago and we were all glad to bid 2020 adieu! But just because we’re well into the year doesn’t mean you should let yourself fall into a rut. Even if you’ve already dropped your […]

A Beginner’s Guide to Real Estate Marketing

Being a real estate agent is almost like being a marketer, salesman, manager, and communications expert, all at the same time! Marketing is one of the most important roles that you need to fill as a successful real estate agent: not only do you need to market your business to secure leads, but you need […]

5 Key Stats that Successful Real Estate Agents Should Follow

You may be hoping that, now that you’re a real estate agent out in the real world, all that math from high school and college are behind you. Well, not quite. As an agent, you must have a thorough grasp of vital statistics that reveal trends in the market and convey vital information to your […]