Why Do Testimonials Matter?

We live in a time where people are very aware that advertising is all around them, focused on getting them to spend their cash. 

Purchasing or selling a home is a big deal, and a lot of money can be on the line. You need potential clients to trust your business, and testimonials are there to […]

The World is Your Seller’s Stage

When you show properties to potential buyers, you’re becoming a one-person theater company: you need to be a producer, director, stage manager, and even a little bit of an actor.

Home buyers aren’t usually interested in avant-garde, empty-stage productions, so you need to know every bit of your stage and have every furnishing in place.

Staging—the art […]